After a long stressful year of grad school, my head is filled with more ideas than ever. And amazing designs don’t fail to inspire me.

Look for previews from new collection soon!



Please check out newly launched website by the name of It carries young designers of all sorts of crafts, including SingleAim.

One of my biggest visual inspirations and one of the few designers worth checking out every season, the amazing Gareth Pugh.

Lately, Pugh’s collections have acquired a more and more wearable aesthetic, compared to his earliest collections. His spring 2011 is very soft and sensual, but at the same time extremely controlled and precise in the construction and drape. I think he’s once again proven his immense skill to create conceptual and achieve wearable.

 The biggest inspiration among the oldest labels, Balenciaga, also provides excitement every season.

This Spring, I think the collection was the most laid-back I’ve ever seen it. Balenciaga is usually a bit more feminine with undeniable masculine details. This time it was in reverse, the look was more masculine in its slouchiness while the details, like pastel pink and blue prints, were more feminine.

A single union between multiple stakeholders and shareholders is the ultimate solution to any problem. For the solution to successfully surface, the union would need to keep an open mind, share a collective vision, and be flexible.

Sounds simple enough, but it’s actually very difficult to accomplish. If it wasn’t, well then the issue of carbon emissions would’ve been solved, or at least moving in the right direction.

In my view, the elements that hold parties back from entering into a successful alliance are often rooted in different interests, profit-based and/or value-based. Profit-based barrier occurs when a party’s annual profit is deemed to suffer if a certain alliance is formed. Value-based barrier occurs when party’s image suffers as a result of an alliance (ex. non-profit org enters into partnership with private company which might be the answer to a solution but for strong non-profit believers the alliance is a sign of betrayal).

The reason the fashion industry hasn’t been able to successfully form an alliance to integrate sustainable practices is, I believe, because of a deeply rooted profit-based interest. In another words, why should designers practice sustainable methods if they can produce in china in turn get a larger revenue? Another big factor working against sustainable integration for luxury brands is the fact that in consumer’s mind ‘organic’ clothing is still associated with plain and boring yoga wear. So even if luxury brands do decide to use sustainable fabrics, they have to be careful about marketing their green initiatives or not at all.

It’s easy to accuse the lack of sustrainable efforts from an advocate perspective, however from a business/free market view, you can’t really blame them. In turn, to have sustainable design hand in hand with private profit and public acceptance, an alliance has to be formed between all society sectors (private: desginers/brands + governmental: env policy makers +public: organizations that support sustianable movement).

In what way is ‘time’ relevant to design? (aside from project deadlines)

1. Time can dictate the specific composition of a product – (ex. seasons can dictate specifics of a product)

2. Time is considered when determiting the life longevity of a product

3. Design process follows an arrow of time, where something is created, used and discarded then created again without looping the system. (Cradle2Cradle actually follows what would be called circular-time universe, a theory that has been discarded)

4. Time is irreversible, just like design process. Once an idea is created, there’s no way to dissolve it, once a resource is processed into material there is not a way to reverse the material into resource, etc.

5. Time is flexible in that it can be accounted for in different ways and used to an advantage, similar to design.

With that I start my contemplations on the subject of time in relation to the design. This is my first step towards formulating my concept for my second collection, Timeless Aim

“he found in entropy, or the measure of disorganization of a closed system, an adequate metaphor to apply to certain phenomena in his own world. He saw, for example, the younger generation responding to Madison Avenue with the same spleen his own had once reserved for Wall Street: and in American ‘consumerism’ discovered a similar tendency from the least to the most probable, from differentiation to sameness, from ordered individuality to a kind of chaos. He found himself, in short, restating Gibbs’ prediction in social terms, and envisioned a heat-death for his culture in which ideas, like heat-energy, would no longer be transferred, since each point in it would ultimately have the same quantity of energy; and intellectual motion would, accordingly, cease.”


The contemplation in regards to the future of the our world as we know it, is a rather common subject nowadays when topics such as world economy crisis, global warming, world’s growing population and depleting resources, are discussed. Above is an extreme prediction but likely in many ways in regards to the design industry.

As applied to the fashion industry, the inventive prophecy looks down on the craze of ‘trends’ and ‘fads’ as well as subliminal dictations that consumers come across in regards to their wardrobe. If everyone is driven to be like everyone else, then that decreases any room for new ideas and diminishes the power of individuality.

Important facts considered, I see the consumerism craze of the fashion industry to take one of the two directions. First is drawn on my faith in humanity, and thus predicts that we have enough creative people who value individuality, quality and environment, and who will continue market those factors and spread a higher consiousness whithin a customer. Which shouldn’t be too hard, considering that an average European customer already possesses appreciation for quality over quantity and favors consious fashion. Japan, Korea and Australia belong to the group as well, for the most part. Then we have third world coutries, which account for more than half of world’s population, that particular customer is not materialistic in any sense, largely because of income constrains, but I doubt that all of a sudden the less fortunate start spending all their cash at H&M. Then we have US of course, which in my opinion, is the biggest facilitator of waste consumerism. US customer is so diverse that it will take the longest to educate them of higher purshasing esthetics.

 The second possible direction will lead to less favorable circumstances. As the third world counties industrialize more and more, their man labor will increase and thus availability for cheap labor will be more abundant and will be used more and more by major retailers, not just for the developed world but also for the developing. The ‘poor’ consumer will then have cheap goods available to them, which they will certainly want to aquire because of again income constrains, while the ‘rich’ consumer will likely want to take advantage of higher quality goods at still low price. In this case, the resources will continue to be depleted even if the developed countries (who are now the biggest comsumers) put a cap on their spending, because the developing have less regulations and will be experiencing a stage of much needed economic growth. A dilemma between the two worlds will then arise and lead to unpleasant world crisis over resources.

The latter, although more gruesome, is much closer to reality of the future.

Why is it that we crave the things above?

We don’t just crave the product for it’s physical features, we crave everything the product uncounsiously represents, such as wealth, taste, and status.

According to Geoffrey Miller, an author of a book called ‘Spent’, consumption is driven by human evolutionary instict to display their genetic traits. This game of display is actually subconsiously geared toward successful mating and reproduction. Unfortunately majority of products that we equip ourselves with simply don’t attest our personality, intelligence, or reproductive capability. So why do we still buy everything that we buy? Because we think that they do.

A person with Louis Viutton bag signals that she’s wealthy (enough to purchase a luxury item), has taste (but really just follows what luxury market is targeting her with), and has status (meaning belongs to a group of people that own an LV bag and are thus in some ways like her). The LV bag, however, does not signal whether she’s a loyal friend, a caring individual capable of raising a family, a devout spouse, or an intelligent human being for that matter.

Similar rationale can be applied to almost any other product (that we don’t have the need just the crave for). According to Miller, successful product marketing empowers the product with associations beyond its material form, which makes us consumers so fond of it and thus making us think that because we own it our peers will in turn become fond of us.

We, as the most intelligent species on earth, shouldn’t find it so hard to think twice before spending so frivolously and falling so easily into the consumer traps.

Although I find the fashion industry one of the biggest traps for waste consumption, I believe consumer trends can change direction and gear toward more sustainable, longer lasting and quality products, as they prevail in countries such as Denmark, Sweden, etc.